Caledonia Solutions: marketing research, marketing strategy, business consulting

Caledonia Solutions

Research and consulting for the challenges of business

How we do it

Our research and consulting services are skillfully executed to meet the precise needs of each engagement. From pre-project assessments to presentations with management to moderated post-project workgroups, Caledonia Solutions will bring a relevant mix of skills to the table.

Research Approaches

Collections	Reports	Deliverables
Internet	Slide decks	Management presentations
Phone	Simulators	Field and tab
Mail	Text and graphics	Facilitation
Personal	Automated formats	Training and speaking

Research Applications

Qualitative	Quantitative
Focus groups	Regression/factor
Mini-groups/triads/diads	Segmentation/cluster
One-on-ones	Discrete choice/tradeoff
Adaptive sessions	CART/CHAID

Consulting Applications

Expert interviews	Secondary research and analyses
Delphi techniques	Database analyses
Blue Ocean techniques	Facilitate leadership teams
Traditional planning	Facilitate implementation
Dynamic planning	Micro and macro value analyses